Laura Hernández

Visual Identity Development: Designing logos and graphic systems from scratch, ensuring that the brand is functional in both digital applications and large format printed pieces.


Applied Branding: I oversee the creation and execution of identity manuals, stationery, and visual content, ensuring that the design maintains its technical integrity from the vector file to the final product.

Production Optimization: Development of technical drawings (AutoCAD) and high-fidelity renders (Enscape) that reduce assembly errors and facilitate the visualization of complex spaces.

Event Systems: I create unique graphic lines for large-scale corporate events, ensuring brand consistency in every physical and digital piece.

Strategic Visualization: I transform conceptual ideas into detailed 3D models (SketchUp), improving the approval rate of proposals with executive clients.

Multi-account: I successfully managed the visual identity of multiple brands simultaneously, meeting monthly content calendars under high-demand standards.

Digital Engagement: I designed visual assets for social media that maintained the aesthetic consistency of the brands and optimized their online presence.