Lina Vásquez

Your brand is how people decide if they trust you, before you say a word.
I help startups and small businesses build and communicate their brand, from a strong visual identity to a consistent presence on social media. Everything working together, nothing random.
What I design:
- Brand identity systems (logo, color, typography, visual language)
- Brand guidelines and brand books
- Social media design (posts, carousels, stories, content templates)
- Marketing and presentation assets
Tools: Adobe Illustrator · Photoshop · Figma · Canva
4+ years of design experience across startups, agencies, and digital platforms. Bachelor's degree in Design - Universidad de los Andes (one of Latin America's top universities).
Past work includes: a full rebrand for a women-led marketing agency in Texas, a visual identity for a conscious activewear brand, and social media design for educational and lifestyle brands.
I know working with a designer can feel uncertain, unclear timelines, vague deliverables, slow replies. That's not how I work. Every project starts with a clear brief. You'll know exactly what you're getting, when, and why each decision was made.
I've worked with:
- Lifestyle and wellness brands
- Creative and marketing agencies
- Educational platforms and tech startups
If your business is ready to look as good as it actually is - let's talk.
I'm Lina, a Colombian designer based in Bogotá. I work in English and Spanish and bring both creative sensibility and strategic thinking to every project.