Presentation
I manage your project end-to-end — from the initial concept to flawless execution on the day, including post-event follow-up — so you can focus on your business while I handle the details.
What I offer:
• Event concept & storytelling (corporate, B2B, internal)
• Full project planning & timelines
• Budget management & provider coordination
• Internal & external communication campaigns
• Employer branding & employee engagement initiatives
• Content creation & on-site coordination
• KPI tracking, reporting & post-event insights
• Full agenda management, down to every detail
• Coordination with internal teams and external partners
• Creative ideas combined with actionable execution
I work autonomously, proactively, and solution-oriented, taking full ownership of your projects and ensuring every event or campaign aligns with your brand and business objectives.
Background
Design and modernization of communication materials (brochures, fact sheets, guides) with Canva and Adobe Creative Suite, ensuring brand consistency.
Regular publication of articles, press releases and web content, increasing visibility and increasing organic traffic.
Development and launch of the company's website, including content creation, SEO optimization and performance monitoring to improve user experience and lead generation.
Increased LinkedIn engagement and improved email opening rates through targeted strategies (LinkedIn, Mailchimp, Sender).
Tracking and analyzing performance through Google Analytics to optimize campaigns and conversion rates.
Active competitive intelligence to refine content strategy and identify new opportunities.
Training of the team in digital tools and creation of guides for rapid adoption of new processes.
Project supervision (budget $500K), ensuring compliance with deadlines and cost control.
Creation of newsletters and emailing campaigns, increasing the open rate and internal reach.
Management of multichannel campaigns (SMS, email, Facebook, Instagram) generating qualified leads.
Animation of social networks, boosting subscribers and engagement.
Analysis of marketing KPIs and customer satisfaction, with targeted recommendations for retention.
Organized and promoted customized webinars for EMEA, regularly bringing together more than +100 qualified participants.
Design and deployment of multichannel campaigns for the EMEA audience (newsletters, email, website, social networks: Instagram, Facebook, LinkedIn).
Created email campaigns and landing pages through Pardot and Salesforce, increasing engagement of targeted segments.
Monitor and analyze marketing performance through KPI and reporting dashboards, to optimize the impact of campaigns.
Development and deployment of on/offline marketing campaigns (TV, radio, OOH, social networks) increasing visibility and brand engagement.
Coordination of events and activations (FIFA, trade shows, booths) including planning, logistics and promotion on site.
Showroom management and staff supervision to ensure presentation, maintenance of the vehicles and optimal customer experience.
Management of the marketing and communication budget ($75K /year – Mexican market), monitoring of expenses and optimization of media buys.
Analysis of KPIs and monitoring of the NPS to identify areas for improvement and propose concrete recommendations.
Improved brand awareness, market share and identification of new opportunities.
Large-scale sales promotion (personalized VIP customer service) and order tracking.
Practical training in wine tasting and wine pairings with different sommeliers.

