Lorena Araújo

I specialize in crafting persuasive copy and optimizing user experiences as a Copywriter and UX Writer with over five years of experience across advertising, digital marketing, and content strategy. What sets me apart is my MBA in Consumer Neuroscience; I don't just write words; I write with a deep understanding of how the human brain processes information, makes decisions, and builds emotional connections with brands.

Throughout my career, I've developed compelling advertising campaigns, intuitive app content, and high-impact digital materials for major clients like O Boticário, Cred30, Zeki, and Salvador City Hall. My work bridges the gap between creative storytelling and behavioral science, ensuring every piece of content not only captures attention but also drives meaningful action.

My analytical mindset helps me decode audience behavior, anticipate user needs, and craft messages that truly resonate. Whether I'm writing microcopy for a mobile app, scripting a social media campaign, or mapping out a user journey, I focus on clarity, empathy, and results. Fluent in English and Portuguese, with intermediate knowledge of Spanish, French, and Korean, I adapt easily to diverse markets and multicultural teams.

If you're looking for a writer who combines creativity with a scientific understanding of what makes people click, read, and convert, I would love to collaborate. Let's connect and bring your vision to life with words that work.