✨ My expertise

- Meta ads, TikTok ads, Pinterest ads, Snapchat ads, Linkedin ads, YouTube levers
- Campaign management and optimization
- Construction of Social Media Ads strategies
- Exploitation of product and customer data to feed the media strategy
- Automated and actionable reporting to manage efficiently
- Creative iterations
- Pedagogical support: structuring, monitoring and skills development

I have worked with brands such as: Christian Dior, Kenzo, Sézane, Octobre Éditions, Sabon, L'Occitane, Fnac Darty, La Centrale, Monsieur Marguerite, Selency, By Charlot.

🎯 The missions I offer

Consulting
- Audit of the existing system, identification of areas for improvement
- Recommendations that can be activated in line with your business challenges: from operational quick win to multichannel media plan according to your challenges and needs

Media buying
- Implementation, management and optimization of campaigns
- Continuous monitoring and analysis: evaluate, challenge and optimize performance
- Implementation of a monitoring framework: KPIs, reporting, processes, testing & learning methodologies

Creative strategy
- Definition of performance-oriented communication angles, messages, hooks, formats and axes
- Translation of business and data issues into clear and actionable creative briefs

Transmission
- One-off coaching: identify areas for improvement in your accounts and strategies in place
- Personalised coaching: tailor-made support, regular follow-up and concrete educational objectives (1:1 or group of 4 people max)
- Training: acquire new skills, for you or your teams (formats and content tailored to your needs)

🔮My vision

To be a real business partner, by aligning myself with your business priorities, your highlights and your way of monitoring performance, to integrate Social Ads into a coherent marketing strategy (influence, app, retail, CRM, SEA...).