Lucia del Rio

Lucia del Rio

Madrid, Spain

Lucia del Rio

Strategic Digital Marketer
Category : Digital marketing
If you’re looking for someone who doesn’t just manage social channels — but builds full-funnel growth engines that attract, convert, and retain audiences — you’re in the right place.

I bring global marketing experience across Samsung Electronics, and high-growth start-ups and SMEs, combining social strategy, content creation, CRM, paid media, and analytics to drive real business outcomes. My approach blends the creativity of a storyteller with the precision of a performance marketer.

🚀 What I’m Known For

- Transforming underdeveloped channels into high-performing acquisition and engagement systems
- Building content frameworks that position brands as category leaders
- Using data to optimise every touchpoint — from awareness to conversion
- Creating digital experiences audiences actually want to follow, share, and be part of

📊 Experience That Drives Results

At Samsung Electronics (London), I led global CRM and paid media initiatives across Europe — contributing to a 70% increase in service adoption and a 200% increase in active users across 16+ markets.

At AIESEC (London), I built 360° digital campaigns that delivered 40% increase in leads, 80% increase in website traffic, and rapid social growth across LinkedIn and Instagram.

At the University of Aberdeen (UK), I built the brand identity and led social media content for new service launches. In start-ups such as the female factor, Inscouts (Vienna), and Udrafter (UK), I spearheaded content creation and digital lead generation, helping each organisation scale visibility, traffic, and user acquisition.

🎯 What I Bring to Freelance Clients

1. Social Media Growth Strategy (LinkedIn, Instagram, TikTok, YouTube)
Platform-specific strategies designed to grow authority, engagement, and reach. I build systems for consistent, scalable content and audience growth.

2. High-Converting Content Creation & Editing
Storytelling, hooks, scripting, and editing that turn viewers into followers — and followers into customers.

3. Brand Positioning & Digital Marketing Strategy
I refine your messaging, sharpen your positioning, and build a digital strategy aligned with your business objectives. Every post, platform, and touchpoint has strategic intent.

4. Lead Generation & Email Marketing
I build end-to-end funnels that turn attention into leads and leads into customers, including email sequences, CRM optimisation, and social-driven acquisition.

5. UGC (User-Generated Content)
Authentic, engaging, native-feeling content for TikTok & Instagram that builds trust, boosts conversions, and enhances brand storytelling.

⭐ My Style

Data-driven but creative. Strategic but execution-focused. Global in perspective, tailored in delivery.
Whether you’re a founder, a startup, or a global organisation, I build digital systems that connect your message to the right audience — and turn that attention into measurable growth.

If you’re ready to elevate your digital presence with clarity, creativity, and strategy that actually drives revenue — let’s build something powerful together.

Working hours

  • Monday:08h00 To 18h00
  • Tuesday:08h00 To 18h00
  • Wednesday:08h00 To 18h00
  • Thursday:08h00 To 18h00
  • Friday:08h00 To 18h00
  • Saturday:Not available
  • Sunday:Not available
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