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Lukas Loishacker

Lukas Loishacker

Digital Marketing & Paid Ads Specialist
📍 Madrid, Spain · (0) · Member since September 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I’m a Performance Marketing and Digital Campaign Manager with around 6 years of experience managing and optimizing paid media campaigns for B2B and B2C companies.
I specialize in Google Ads, Meta Ads and LinkedIn Ads, helping businesses generate leads, increase conversions and get more value from their advertising budgets.

My services include:

Google Ads campaign setup, management and optimization
Meta/Facebook & Instagram Ads
LinkedIn Ads for B2B lead generation
Paid media strategy and campaign planning
Campaign audits and performance improvements
Conversion tracking with GA4 and Google Tag Manager
A/B testing of audiences, creatives, messaging and landing pages
Budget allocation and campaign scaling
Performance reporting and analysis
Funnel and conversion rate optimization
Creative testing strategies and briefing designers

I have managed annual advertising budgets of around €250,000 and worked with campaigns focused on both lead generation and revenue growth. In previous roles, I helped improve conversion rates, optimize marketing funnels and generate approximately €1M in sales pipeline within a year.
I combine data-driven campaign optimization with practical marketing experience and can support companies either with ongoing paid media management or individual projects such as campaign setups, audits, tracking implementation and performance optimization.

I can work in English and German.
🛠️

Offered services

4 services
📋

Background

Digital Campaign Manager
ecosio · 01/02/2022 – Today
• Own end-to-end paid acquisition across Google Ads, Meta Ads, LinkedIn and
native platforms with an annual budget of approximately €250K.
• Manage campaign launch, monitoring, optimization and budget allocation across
multiple acquisition channels, using performance data to guide spend decisions.
• Generated €1M+ in qualified pipeline through improved targeting, full-funnel
campaign strategy and continuous performance optimization.
• Improved campaign conversion rates by 10% through structured A/B testing
across audiences, creatives and funnel elements.
• Use CPC, CPA, CTR, conversion rate and ROI data to identify growth
opportunities, refine targeting and determine optimization priorities.
• Continuously test creative and messaging approaches, using performance results
to iterate and scale stronger campaign concepts.
• Collaborate cross-functionally on campaign messaging, acquisition priorities and
performance insights, translating data into clear recommendations for
stakeholders
Campaign Specialist
Google · 01/10/2019 – 31/01/2022
• Developed comprehensive online marketing strategies for SME
clients utilizing various Google advertising products, including Search,
Display, YouTube, and Universal App Campaigns
• Implemented daily management and optimization of client
campaigns to maximize performance metrics such as CPC, CPA, ROI,
and others
• Planned, prospected, evaluated, and identified optimal opportunities
within my portfolio
• Identified and developed a strong understanding of the client's core
objectives and challenges
🏅
Google Ads Search Assessment
15/01/2026
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Google Ads Display Certification
02/01/2026
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Google Ads Search Certification
01/01/2026
🏅
LinkedIn Marketing Strategy Certification
11/01/2025
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LinkedIn Advertising Fundamentals Certification
10/01/2025
🇩🇪Deutsch 🇬🇧English
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Working hours

Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday ▪ Today
From08h00To18h00
Saturday
Closed
Sunday
Closed

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