Presentation
I specialize in Google Ads, Meta Ads and LinkedIn Ads, helping businesses generate leads, increase conversions and get more value from their advertising budgets.
My services include:
Google Ads campaign setup, management and optimization
Meta/Facebook & Instagram Ads
LinkedIn Ads for B2B lead generation
Paid media strategy and campaign planning
Campaign audits and performance improvements
Conversion tracking with GA4 and Google Tag Manager
A/B testing of audiences, creatives, messaging and landing pages
Budget allocation and campaign scaling
Performance reporting and analysis
Funnel and conversion rate optimization
Creative testing strategies and briefing designers
I have managed annual advertising budgets of around €250,000 and worked with campaigns focused on both lead generation and revenue growth. In previous roles, I helped improve conversion rates, optimize marketing funnels and generate approximately €1M in sales pipeline within a year.
I combine data-driven campaign optimization with practical marketing experience and can support companies either with ongoing paid media management or individual projects such as campaign setups, audits, tracking implementation and performance optimization.
I can work in English and German.
Offered services
Background
native platforms with an annual budget of approximately €250K.
• Manage campaign launch, monitoring, optimization and budget allocation across
multiple acquisition channels, using performance data to guide spend decisions.
• Generated €1M+ in qualified pipeline through improved targeting, full-funnel
campaign strategy and continuous performance optimization.
• Improved campaign conversion rates by 10% through structured A/B testing
across audiences, creatives and funnel elements.
• Use CPC, CPA, CTR, conversion rate and ROI data to identify growth
opportunities, refine targeting and determine optimization priorities.
• Continuously test creative and messaging approaches, using performance results
to iterate and scale stronger campaign concepts.
• Collaborate cross-functionally on campaign messaging, acquisition priorities and
performance insights, translating data into clear recommendations for
stakeholders
clients utilizing various Google advertising products, including Search,
Display, YouTube, and Universal App Campaigns
• Implemented daily management and optimization of client
campaigns to maximize performance metrics such as CPC, CPA, ROI,
and others
• Planned, prospected, evaluated, and identified optimal opportunities
within my portfolio
• Identified and developed a strong understanding of the client's core
objectives and challenges

