I bring over seven years of experience delivering full funnel marketing across strategy, execution, and performance analysis, working at both hands on and executive levels. My work spans the entire marketing lifecycle, from market and funnel analysis through to campaign execution, optimization, and reporting. I design and run paid media across platforms such as Google Ads, Microsoft Ads, Meta, and LinkedIn, while ensuring tracking, attribution, and analytics are correctly implemented and tied to business outcomes. Alongside execution, I provide strategic direction, roadmap development, and performance oversight, bridging the gap between day to day delivery and high level decision making.