Maisam Ali

• Led end-to-end digital marketing strategy, managing SEO, paid ads, and conversion funnels.
• Managed high-budget performance campaigns (50,000+ AED/ month) across Google & Meta, improving lead quality and reducing CPL.
• Built and optimized lead generation funnels, increasing conversion rates across landing pages and campaigns.
• Developed data dashboards to track ROI, CAC, and channel performance.
• Collaborated with sales and content teams to align campaigns with revenue goals. Implemented CRO strategies improving lead-to-customer conversion rates.
• Supported B2B lead acquisition strategies by targeting high-intent audiences and optimizing conversion journeys.

• Conducted technical SEO audits (site structure, indexing, Core Web Vitals), resolving critical issues and improving overall website performance and crawlability.
• Built and executed on-page and off-page SEO strategies including keyword mapping, internal linking, and high-quality backlink acquisition to improve domain authority and rankings.
• Performed in-depth keyword research and competitor analysis using tools like Ahrefs and SEMrush to identify ranking opportunities and content gaps, increasing organic visibility.
• Managed Google Ads achieving 3.2x ROAS while reducing customer acquisition cost by 28%.
• Planned and optimized B2B lead generation funnels, targeting decision-makers
• Built automated CRM workflows (Email + WhatsApp) for lead nurturing, improving conversion rates by 45%.
• Developed performance dashboards to track ROI, CPL, and campaign efficiency.
• Collaborated with content and design teams to create market-specific creatives for Australia, UK, and US audience