Mariana Martins

I’m a digital marketing and growth strategist with 15+ years of international experience helping startups, scale-ups and established brands strengthen their positioning, reach the right audiences and drive measurable growth.

My expertise spans go-to-market strategy, brand positioning, digital marketing, content strategy, social media, performance marketing, lead generation, CRM and customer acquisition. I’ve worked across healthcare, healthtech, fitness, wellness, education and consumer brands, tailoring marketing plans to different business stages, markets and objectives.

I combine strategic thinking with practical execution. Whether you’re launching a product, entering a new market, refining your messaging, building brand awareness or improving campaign performance, I can help identify the right opportunities and turn them into a focused, actionable plan.

My work has delivered measurable results, including a 25% improvement in ROI within six months at Medacs Global Group, alongside stronger candidate suitability. At Busy Bees, I supported organic marketing across 18 nurseries, helping improve visibility, engagement and enquiries. I’ve also developed go-to-market and positioning strategies for emerging brands, defining their audiences, messaging and route to market.

Services include:
• Digital marketing and growth strategy
• Go-to-market and launch planning
• Brand positioning and messaging
• Content and social media strategy
• Performance marketing and customer acquisition
• Lead generation, CRM and campaign optimisation

I value clear communication, commercially focused thinking and decisions informed by audience insights and performance data. My goal is to help you prioritise marketing efforts, make better use of your budget and build a stronger foundation for growth.