Marta Rosales

I am a Consumer Insights and Market Research Consultant with a PhD in Marketing and a background in Psychology, Consumer Behaviour and Marketing Research.

I help companies, entrepreneurs and investors better understand their customers, markets and competitive environment, turning research and data into clear, actionable business recommendations.

I can support projects involving:

• Consumer and market research
• Customer insights and consumer behaviour analysis
• Survey design and questionnaire development
• Quantitative data analysis, including regression, CFA, SEM and segmentation
• Qualitative research, netnography and social media listening
• Brand positioning and consumer psychology
• Market trends and opportunity analysis
• Literature and evidence reviews
• Sustainability and responsible consumer behaviour
• Research reports and executive presentations

I work with both quantitative and qualitative methodologies and use tools including R, SPSS, AMOS, NVivo and Tableau.

I have experience delivering applied research for companies and private investors, including consumer trend analysis, brand and market strategy, online reputation analysis and luxury brand positioning.

My approach combines academic research rigor with a strong focus on practical business decisions: not just analysing data, but explaining what it means and what you should do next.

I can work in English or Spanish and collaborate remotely with clients internationally.