Marty Styles

I’m a product executive and consultant with deep experience building and scaling AI-driven, data-centric platforms across sports, media, and SaaS businesses.

Most recently, I served as VP of Product at Pro Football Focus (PFF), where I led product strategy across consumer and B2B platforms, including AI-powered insights, predictive models, and subscription products. My work has driven measurable impact across engagement, conversion, and monetization, including launching products with industry-leading performance benchmarks.

I specialize in helping companies:
• Define and execute product strategy for AI and data products
• Identify new revenue opportunities and monetization models
• Build and scale subscription and SaaS offerings
• Translate complex data into intuitive, high-impact user experiences
• Align product, engineering, and business teams around clear roadmaps

I typically work with startups, growth-stage companies, and enterprises as a fractional product leader or strategic advisor, helping teams move faster, prioritize effectively, and deliver products that drive real business outcomes.

Whether you’re building a new product, integrating AI into your platform, or looking to unlock growth in an existing business, I bring a hands-on, outcome-driven approach to get you there.