Maxim Gorodetskiy

Maxim Gorodetsky – Entrepreneur & Business Development Professional
Location: Novosibirsk, Russia | Age: 21 | Languages: Russian (native), English (proficient)

👋 Professional Summary
Results-driven entrepreneur with 6+ years of hands-on business experience across e-commerce, retail operations, brand development, and turnaround management. At 21, I've already launched multiple ventures from scratch, managed teams, scaled retail networks, and turned around underperforming businesses.

I specialize in launching new projects, growth marketing, operational optimization, and B2C sales. My approach is practical, data-driven, and execution-focused—I don't just plan, I deliver results.

💼 Core Competencies
Business Launch & Scaling – From idea to profitable operation
E-commerce & Retail Operations – Dropshipping, retail management, multi-location expansion
Brand Building & Marketing – Product positioning, influencer partnerships, digital campaigns
Turnaround Management – Process optimization, cost control, revenue growth
Team Leadership – Hiring, training, coordination, performance management
Sales & Negotiation – B2C and B2B, partner relations, vendor management
Digital Tools & AI Integration – CRM systems, marketing automation, AI-powered workflows
🚀 Professional Experience
Founder & Brand Owner | ToneTech Sportswear Brand
2019 – 2021

Launched and managed an activewear brand from product development to nationwide distribution
Coordinated manufacturing, branding, marketing, and sales across Russia
Partnered with millionaire-level influencers to drive brand awareness and conversions
Built positioning strategy that transformed a commodity product into a sought-after brand
Key Achievement: Successfully scaled brand presence and established partnerships with top-tier influencers

Founder & CEO | NskNoski – Retail Chain (Nike Socks Specialist Store)
2021 – Present | Novosibirsk, Russia

Built the largest specialized Nike socks retail network in Novosibirsk with 10+ retail locations
Developed brand identity and customer loyalty in a niche market segment
Secured B2B partnerships: official supplier for FC Sibiryak (mini-football club) and sponsor of the 2025 Russian Taekwondo Championship
Managed inventory, merchandising, vendor relations, and multi-location operations
Key Achievement: Grew from single outlet to recognized regional brand with sports sponsorship deals

Director of Business Development | Medical Center (Family Business)
2022 – 2023

Appointed to rescue a financially distressed medical center losing ~₽600K/month
Implemented digital marketing strategies, AI-driven tools, and operational restructuring
Achieved breakeven status within project timeline despite challenging market conditions
Managed staff, advertising budgets, service improvement, and customer experience optimization
Key Achievement: Turned monthly ₽600K loss into breakeven operation through strategic restructuring

Field Campaign Manager | Electoral Campaign
2023

Led agitation network and field operations during regional election campaign
Coordinated large teams in the field, managed task distribution, execution control, and community engagement
Handled high-pressure deadlines, conflict resolution, and stakeholder expectations
Organized public meetings and maintained discipline across distributed teams
Key Achievement: Successfully managed complex field operations under tight deadlines and political pressure

E-commerce Entrepreneur | Dropshipping Business (Footwear & Apparel)
2020 – 2021 | Age 15–16

Started first business at age 15, selling footwear and clothing via dropshipping model
Learned core business fundamentals: demand analysis, customer communication, margin calculation, hypothesis testing, rapid decision-making
Developed understanding of online sales funnels, customer acquisition, and order fulfillment
Key Achievement: Built foundational entrepreneurial skills at age 15 through real transactions and customer feedback

🎯 What I Bring to Clients
✅ Startup Mentality – I know how to build from zero with limited resources
✅ Operational Excellence – Processes, systems, and team management that scale
✅ Marketing & Sales DNA – Deep understanding of customer psychology and conversion optimization
✅ Hands-On Execution – I don't just consult—I roll up my sleeves and get things done
✅ Resilience & Accountability – Comfortable with pressure, tight deadlines, and high expectations

🛠️ Services I Offer
Business Consulting & Strategy – Launch plans, growth roadmaps, competitive positioning
E-commerce Setup & Optimization – Store setup, product sourcing, marketing automation
Marketing & Brand Development – Messaging, positioning, influencer outreach, campaign management
Operations & Process Improvement – Workflow optimization, team structuring, cost reduction
Turnaround Projects – Rescuing underperforming businesses, restructuring for profitability
Project Management – Execution, coordination, deadline-driven delivery
📫 Let's Work Together
I'm available for project-based work, consulting engagements, and strategic partnerships.

Whether you're launching a new venture, scaling an existing business, or need someone to turn around operations—I bring real-world experience and a proven track record of results.