Key Responsibilities
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Plan, manage, and optimize digital marketing campaigns across multiple platforms (Meta,
Google Ads, TikTok, LinkedIn, etc.).
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Manage social media advertising including targeting, remarketing, and A/B testing.
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Track and report on campaign performance with actionable insights to improve KPIs and
ROI.
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Collaborate with the creative team to develop ad creatives, landing pages, and copy that
align with client objectives.
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Execute email marketing campaigns, newsletters, and automation workflows.
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Keep up with digital trends and recommend new approaches, platforms, or tools.
Qualifications
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Bachelor’s degree in Marketing, Communications, or related field.
2+ years of hands-on experience in digital marketing (agency experience preferred).
Solid knowledge of Meta Ads Manager, Google Ads, and Google Analytics (GA4).
Familiarity with SEO/SEM tools (e.g., SEMrush, Ahrefs, or similar).
Experience with email marketing tools (e.g., Mailchimp, HubSpot).
Strong analytical skills with the ability to translate data into strategy.
Excellent written and verbal communication in English (Arabic/French a plus).