Michael Mahoney

I advise early-stage, seed, and pre-seed startups with market research, product development, and investment materials. I also work directly with investors and VCs, providing them with due diligence, market research, data analysts services. I know what investors look for in startups. More importantly, I know what will disqualify a candidate from being considered. I will help you validate your market fit by targeting the right people, understanding your competition, refining your business model and strategy, and positioning your business so that it is attractive to both customers and investors. I specialize in:

• Market Research & Data Analysis
• Market Sizing & Segmentation
• Customer Discovery & User Research
• Startup Evaluation & Business Models
• Competitive Analysis & Technology Review
• Unique Value Proposition & Competitive Advantage
• Product Validation & Product-Market-Fit
• Rapid Prototyping & Minimum Viable Product (MVP)
• User Acquisition, Conversion, & Retention
• Pitching and Pitch Decks, & Approaching Investors

I work with startups, established businesses, and investors who wish to know more about a particular industry, market, product, niche, or customer group. My market research has helped clients to secure funding, target new markets, launch products, anticipate trends, develop features, mitigate financial risks, create marketing campaigns, increase customer lifetime value (CLTV), decrease customer acquisition costs (CAC), improve margins, form strategic partnerships, make smart hiring decisions, streamline operations, and execute on their long-term vision.

CLIENT SERVICES & DELIVERABLES INCLUDE:

Market Research Studies and Reports
• Market Research Studies: Longitudinal Studies, Controlled Studies, Study Design
• User Research Studies: Interviews, Focus Groups, Surveys, Polls, Customer Feedback
• Reports: Complete Market Research/Industry Reports, Whitepapers, Literature Reviews

Business Research, Reports, and Presentation Materials
• Competitive Analyses: SWOT, PESTLE, Levels of Competition, Features Matrix, Pricing Strategy
• Business Memos: Executive Summaries, Product Briefs, Case Studies, Financial Performance
• Investment Memos: UVP, Technology Review, Organizational Charts, Forecasts, Valuations
• Data Analysis: Spreadsheets, Sales Calculators and Forecasting, Sales and Market Performance
• Data Visualizations: Interactive Dashboards, Custom Infographics, Graphs, Charts, Tables, Maps
• Presentations: Pitch Decks, Investor Presentations, Product Demos/Brochures, One-Pagers

New Product Development and Product Management:
• Product Design: Mockups, Wireframes, Prototypes, Design Criteria, Decision Matrices
• UX/UI: UX Audits, A/B Testing, Customer Personas, User Stories
• Product Development: Bill of Materials, Financial Projections, Supplier CRM, Procurement
• Product Management: Product Roadmaps, Gantt Charts, Stakeholder Mapping, Product Proposals

Business Programs for Incubators, Accelerators, and Universities
• Program Evaluations: Performance Review, Problem Areas, Recommended Interventions
• Business Course Creation: Course Curriculum, Schedule, Course Materials and Assignments
• Course Management: Recruitment, Instruction, Ongoing Communications, Feedback, Evaluations