Presentation
Offered services




Background
Designed and built the brand website with a strong focus on usability, user experience, and visual consistency, resulting in a seamless and intuitive digital presence that effectively represents the brand.
Responsible for the design and development of the brand website, prioritising usability, functionality, and visual consistency to create a seamless user experience. Created original yoga mat designs from initial concept through to final artwork, translating brand values into distinctive and visually appealing product designs.
Creates engaging motion graphics and basic 3D product animations to enhance visual storytelling and product presentation. Produces green screen product videos optimized for advertising, social media, and digital marketing campaigns.
Develops platform-specific content for social media channels including Meta, Performance Max (PMax), YouTube, and in-store digital displays, ensuring consistency and effectiveness across all touchpoints.
Designs newsletters and marketing leaflets for both digital and print use, maintaining strong visual identity and clear communication of brand messaging. Actively contributes to campaign brainstorming sessions and creative concept development, collaborating with teams to generate innovative and impactful marketing ideas.
The foundation of drawing and design in context strengthens visual composition, character development, and scene building, ensuring all creative work is grounded in strong artistic principles. Creative thinking is applied throughout the process to generate original ideas, solve visual problems, and develop unique narrative approaches. Scriptwriting for animation supports this by structuring clear, engaging stories that translate effectively into animated form, aligning narrative flow with visual execution.
Together, these disciplines support the end-to-end creation of animated content from concept development and storytelling to production and final visual delivery.

