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Michaela Drummer

Michaela Drummer

Digital Media Producer
📍 Cape Town, South Africa · (0) · Member since May 2026
Availability
🏠 Works remotely / from home Yes No
🧰 Travels to client Yes No

Presentation

I am a creative Video & Motion Graphic Designer with 4+ years of experience producing engaging digital content for brands, social media, and commercial campaigns. My experience includes video production, motion graphics, branding, photography, videography and digital design, with a strong focus on visual storytelling and creating content that stands out. I have worked across freelance and in-house roles, managing projects from concept to final delivery, including filming, editing, motion graphics, social media content, and campaign design. I’m highly creative, detail-oriented, and always exploring innovative ways to push creative boundaries and deliver impactful content.
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Offered services

4 services
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Background

Digital Media Producer
Tiny Tides Swimwear · 01/07/2025 – Today
Created engaging content for digital and social media platforms, including photography, video production, and motion graphics, tailored to strengthen brand presence and audience engagement. Developed and maintained a cohesive brand identity across all platforms and marketing materials, ensuring consistency in tone, style, and visual communication.

Designed and built the brand website with a strong focus on usability, user experience, and visual consistency, resulting in a seamless and intuitive digital presence that effectively represents the brand.
Brand & Visual Designer
Auraflow Yoga · 01/06/2025 – Today
Developed and maintained a cohesive brand identity across all platforms, ensuring consistent visual language and strong brand recognition. Designed a wide range of digital and print materials, including newsletters and yoga workout books, with a focus on clarity, aesthetics, and user engagement.

Responsible for the design and development of the brand website, prioritising usability, functionality, and visual consistency to create a seamless user experience. Created original yoga mat designs from initial concept through to final artwork, translating brand values into distinctive and visually appealing product designs.
Multimedia Designer
Sportsmans Warehouse · 06/02/2023 – Today
Responsible for the full content production process from initial concept development through to final delivery, ensuring high-quality visual output across multiple platforms. This includes filming, editing, and producing commercial and promotional video content tailored for marketing campaigns and brand communication.

Creates engaging motion graphics and basic 3D product animations to enhance visual storytelling and product presentation. Produces green screen product videos optimized for advertising, social media, and digital marketing campaigns.

Develops platform-specific content for social media channels including Meta, Performance Max (PMax), YouTube, and in-store digital displays, ensuring consistency and effectiveness across all touchpoints.

Designs newsletters and marketing leaflets for both digital and print use, maintaining strong visual identity and clear communication of brand messaging. Actively contributes to campaign brainstorming sessions and creative concept development, collaborating with teams to generate innovative and impactful marketing ideas.
Bachelors of Applied Arts in 3D Animation
STADIO School of Media & Design · 2020 – 2022
A comprehensive creative skill set focused on animation and visual storytelling, combining technical production abilities with strong conceptual development. This includes 3D animation and cinematography principles to create dynamic, visually compelling scenes with depth, movement, and cinematic framing. Motion graphic design is used to communicate ideas through engaging animated visuals, blending typography, shapes, and timing for effective storytelling.

The foundation of drawing and design in context strengthens visual composition, character development, and scene building, ensuring all creative work is grounded in strong artistic principles. Creative thinking is applied throughout the process to generate original ideas, solve visual problems, and develop unique narrative approaches. Scriptwriting for animation supports this by structuring clear, engaging stories that translate effectively into animated form, aligning narrative flow with visual execution.

Together, these disciplines support the end-to-end creation of animated content from concept development and storytelling to production and final visual delivery.
🇬🇧English
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Working hours

Monday
From08h00To18h00
Tuesday
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday â–ª Today
Closed

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