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Presentation
With over 10 years of experience driving marketing strategy across Africa, the Middle East, and North America, I specialize in building brand architectures that connect complex solutions with the right decision-makers. My focus is on moving beyond 'vanity metrics' to create content ecosystems that drive actual business growth.
Most recently at Virtual Worker Now, I led a comprehensive brand audit that identified a critical mismatch between our target US/Canada B2B market and our actual reached audience. In addition to that, I:
* Increased LinkedIn impressions by 197% and scaled LinkedIn page views from 642 to 1,908 monthly in just four months.
* Sustained a 6.4% engagement rate, consistently outperforming platform benchmarks.
* Engineered cross-functional tracking systems and content calendars from scratch to ensure consistent, high-impact storytelling.
Previously, I spent nearly eight years at IQVIA (formerly QuintilesIMS), where I executed multi-channel campaigns for healthcare solutions across Africa. Whether it was designing lead-nurture funnels or coordinating the production of high-level thought leadership for pharma and NGO clients, my goal has always been the same: translating technical complexity into a compelling brand narrative.
Core Expertise:
Strategic: B2B Brand Marketing, Brand Architecture, Market-Audience Alignment, and Demand Generation.
Technical: Content Ecosystem Design, Funnel Strategy, and Data Analytics.
Innovation: Integrating AI (Gemini, Opal, Claude) into the research and planning workflow to compress production cycles without sacrificing strategic depth.
Most recently at Virtual Worker Now, I led a comprehensive brand audit that identified a critical mismatch between our target US/Canada B2B market and our actual reached audience. In addition to that, I:
* Increased LinkedIn impressions by 197% and scaled LinkedIn page views from 642 to 1,908 monthly in just four months.
* Sustained a 6.4% engagement rate, consistently outperforming platform benchmarks.
* Engineered cross-functional tracking systems and content calendars from scratch to ensure consistent, high-impact storytelling.
Previously, I spent nearly eight years at IQVIA (formerly QuintilesIMS), where I executed multi-channel campaigns for healthcare solutions across Africa. Whether it was designing lead-nurture funnels or coordinating the production of high-level thought leadership for pharma and NGO clients, my goal has always been the same: translating technical complexity into a compelling brand narrative.
Core Expertise:
Strategic: B2B Brand Marketing, Brand Architecture, Market-Audience Alignment, and Demand Generation.
Technical: Content Ecosystem Design, Funnel Strategy, and Data Analytics.
Innovation: Integrating AI (Gemini, Opal, Claude) into the research and planning workflow to compress production cycles without sacrificing strategic depth.
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Background
Brand and content marketing specialist
Market Realignment: Conducted a voluntary brand audit identifying a critical mismatch between the intended audience (US/Canada B2B buyers) and the platform demographics actually being reached. Delivered a full brand architecture recommendation and paid amplification strategy to leadership, including sub-brand structure and channel realignment.
Organic Growth: Scaled LinkedIn page views 197% in 4 months (642 → 1,908/month) and tripled unique visitors with zero paid spend, generating 58,800+ impressions and 3,400+ clicks across 65 organic posts while maintaining a 6.4% avg. engagement rate above platform benchmarks.
Operational Efficiency: Engineered cross-functional content production tracking systems and monthly calendars to manage video/graphic deliverables and maintain a consistent publishing cadence.
Multimedia Strategy: Authored 50+ short-form video scripts with platform-specific variations, adapting tone, pacing, and format across B2B channels to drive engagement. Leveraged AI tools (Google Opal, Gemini) to streamline research, ideation, and content production workflows.
Organic Growth: Scaled LinkedIn page views 197% in 4 months (642 → 1,908/month) and tripled unique visitors with zero paid spend, generating 58,800+ impressions and 3,400+ clicks across 65 organic posts while maintaining a 6.4% avg. engagement rate above platform benchmarks.
Operational Efficiency: Engineered cross-functional content production tracking systems and monthly calendars to manage video/graphic deliverables and maintain a consistent publishing cadence.
Multimedia Strategy: Authored 50+ short-form video scripts with platform-specific variations, adapting tone, pacing, and format across B2B channels to drive engagement. Leveraged AI tools (Google Opal, Gemini) to streamline research, ideation, and content production workflows.
Marketing Coordinator, Africa
Strategic Campaigns: Developed and executed multi-channel B2B marketing campaigns for IQVIA’s portfolio of healthtech, real-world evidence, clinical research, regulatory consulting, and pharma software solutions, positioning complex enterprise products to pharma companies, NGOs, and government health agencies across Africa.
Analytics and Performance: Built and maintained SmartSheet performance dashboards to track multi-market campaign KPIs, surface lead-generation trends, and inform optimization decisions across a complex, multi-country territory.
Funnel Design: Designed LinkedIn retargeting campaigns and automated email nurture sequences tailored to long B2B sales cycles in regulated industries, directly supporting regional sales pipeline development.
Stakeholder Management: Partnered with country managers across multiple African markets to translate regional business priorities into localized marketing plans, navigating diverse regulatory environments and stakeholder expectations.
Analytics and Performance: Built and maintained SmartSheet performance dashboards to track multi-market campaign KPIs, surface lead-generation trends, and inform optimization decisions across a complex, multi-country territory.
Funnel Design: Designed LinkedIn retargeting campaigns and automated email nurture sequences tailored to long B2B sales cycles in regulated industries, directly supporting regional sales pipeline development.
Stakeholder Management: Partnered with country managers across multiple African markets to translate regional business priorities into localized marketing plans, navigating diverse regulatory environments and stakeholder expectations.
Content Expert
Social Media Strategy: Built and managed end-to-end social media presence for IQVIA’s MEA regional initiatives, developing content strategy, editorial calendars, and community management frameworks for a technically complex B2B audience.
Thought Leadership: Revised and edited technical health-related content, including whitepapers, blogs, and press releases for the MEA region.
Event Marketing: Led full marketing and logistics execution for the ISPOR Egypt 2017 conference, coordinating booth strategy, vendor management, and live social media coverage for one of the region’s leading health economics events.
Thought Leadership: Revised and edited technical health-related content, including whitepapers, blogs, and press releases for the MEA region.
Event Marketing: Led full marketing and logistics execution for the ISPOR Egypt 2017 conference, coordinating booth strategy, vendor management, and live social media coverage for one of the region’s leading health economics events.
Business management
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Working hours
Monday
From08h00To18h00
Tuesday â–ª Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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