Digital Analytics & MarTech Expert | Data-Driven Growth Expert

I help businesses unlock the full value of their data by designing smart tracking systems, uncovering actionable insights, and optimizing performance across all marketing channels.

My role goes far beyond dashboards and reports — I work closely with marketing, product, and growth teams to ensure that every click, conversion, and campaign dollar is measured accurately and meaningfully.

CORE EXPERTISE:

Analytics & Tracking Infrastructure:
- End-to-end tracking setup using Google Tag Manager (GTM), GA4, and Mixpanel
- Client-side and server-side tracking implementation for 100% data accuracy
- Advanced event tracking and custom dimension configuration
- Integration with diverse platforms: E-commerce stores (Shopify, WooCommerce, Magento, Salla, Zid, Custom Websites), SaaS products, lead generation websites, service businesses, and custom-built applications

Advertising & Attribution:
- Implementing and managing advertising pixels across Meta, TikTok, Google Ads, and Snapchat
- Building robust marketing attribution models to connect ad spend with actual conversions (sales, leads, sign-ups)
- Calculating true ROAS at campaign, ad set, and creative level
- Analyzing the gap between platform-reported conversions and real business outcomes
- Server-side conversion tracking for iOS 14+ privacy compliance

Data Analysis & Reporting:
- Creating custom dashboards and reports in Looker Studio (Google Data Studio)
- Advanced analysis using Google Sheets, Excel, Python, BigQuery, and SQL
- Building automated reporting systems that save hours of manual work
- Customer journey analysis and behavioral segmentation
- Identifying revenue opportunities and conversion bottlenecks across different business models

Marketing Automation & CRO:
- Planning and executing full-funnel Email and WhatsApp marketing campaigns
- Audience segmentation based on behavior, engagement, and business objectives
- Marketing automation using Klaviyo, WhatsApp Business API, and CRM systems
- Designing high-converting custom pop-ups and on-site campaigns
- Leading Conversion Rate Optimization (CRO) strategies backed by data
- A/B testing and experimentation frameworks

Technical Integration:
- Connecting systems through APIs, webhooks, and automation tools (Zapier, Make, n8n)
- Building custom workflows to streamline operations
- Data pipeline creation for seamless information flow between platforms

THE RESULT:

My work helps businesses:
- Make smarter, data-driven decisions
- Reduce wasted ad spend by 30-50%
- Increase conversion rates and customer lifetime value
- Turn messy data into clear, actionable insights
- Scale marketing efforts with confidence

WHO I WORK WITH:

I work with a diverse range of businesses including:
- E-commerce brands and DTC companies
- B2B SaaS and technology companies
- Service-based businesses and agencies
- Lead generation and digital marketing companies
- Any business serious about growth and data-driven decision making

If you're facing challenges with:
- Unclear marketing performance and attribution
- Messy or inaccurate tracking data
- Underperforming campaigns that aren't scaling
- Disconnected tools and manual reporting processes
- Understanding your true ROI across channels

...I can help you fix that and build a system that drives measurable, profitable growth.

Let's connect and build a data-driven future for your business.