A results-driven Sales & Marketing Management professional with hands-on experience in the hospitality and tourism industry, working with multiple hotels, resorts, and tourism organizations to improve business performance, maximize revenue, and strengthen market presence. Experienced in developing and executing strategic sales and marketing plans that drive occupancy, increase bookings, and enhance overall profitability.
Possess practical expertise in hotel sales, corporate sales, travel trade partnerships, digital marketing strategies, revenue optimization, and customer relationship management. Skilled at identifying new business opportunities, negotiating corporate agreements, managing key accounts, and building long-term relationships with travel agencies, tour operators, corporate clients, and event organizers.
Experienced in preparing annual business plans, forecasting property budgets, analyzing market trends, setting revenue targets, and developing financial forecasts to support sustainable business growth. Adept at monitoring KPIs, occupancy rates, ADR (Average Daily Rate), RevPAR (Revenue per Available Room), GOP (Gross Operating Profit), and other hospitality performance metrics to make data-driven decisions.
Strong knowledge of branding, promotional campaigns, social media marketing, online reputation management, market research, competitor analysis, pricing strategies, and customer acquisition techniques. Capable of collaborating with all hotel departments—including Front Office, Housekeeping, Food & Beverage, Reservations, Revenue Management, Finance, and Operations—to ensure seamless execution of sales initiatives and an exceptional guest experience.
Recognized for strategic planning, leadership, analytical thinking, and problem-solving abilities, with a proven record of boosting sales, increasing occupancy, improving operational efficiency, and contributing to long-term organizational success within the hospitality and tourism sector.