Enterprise CMS & Automation Project
End-to-End Development: Engineered a Micro Donation screening app using Python, Linux, and the World-Check One API to automate real-time compliance and CSV reporting.
Enterprise CMS Management: Maintained and optimized AEMaaCS (Adobe Experience Manager) environments, focusing on system stability, library updates, and performance-enhancing POCs like Edge Delivery Services.
E-Commerce Troubleshooting: Resolved complex logic and integration issues for Shopify-based e-shops.
Frontend Application Project
Architecture & State Management: Architected a scalable frontend using React.js and Redux, implementing complex global state logic for real-time category and geo-location filtering.
Interactive Feature Engineering: Developed a community-driven voting system allowing users to create posts and aggregate data, ensuring high-performance rendering for dynamic content.
Performance Optimization: Engineered a responsive, mobile-first UI using CSS3/HTML5, achieving sub-2-second load times through code-splitting and asset optimization.
Tech Stack: React.js, Redux, Javascript ES6+, CSS3, HTML5.

Team Leadership: Managed the 6-month lifecycle for Nan Fung Group’s "Green Explorer" (NF Touch). Mentored junior developers on A-Frame (3D) implementation and led SIT/UAT phases.
Solution Design: Rapidly prototyped interactive O2O solutions for award-winning campaigns (Digiz Award 2023), ensuring seamless frontend-to-backend CRM integration.
Accessibility: Revamped the HK Pop Culture Festival site to fully meet WCAG standards, ensuring inclusive UX and cross-browser performance.

E-Commerce Development: Developed end-to-end responsive platforms for SHKP (HomeSquare/YOHO Mall), including custom CMS, automated email triggers, and complex filtering logic.

Interactive Innovation: Led development for high-traffic pop-ups (YSL, Dior, Shilla). Engineered a WhatsApp Sticker/Photo Booth integration for YSL that generated HKD 870k+ in 4 days.

Website Revamps: Engineered scalable responsive sites for SOGO, Catalog, and Regal Hotels, focusing on performance and modular code.
DevOps & Automation: Integrated automated workflows for member conversion tools (CDFL Duty Zero), resulting in 30,000+ new member sign-ups.
Interactive Experiences: Developed specialized digital content ranging from Lexus video games to Ocean Park seasonal minisites and O2O (Online-to-Offline) campaign games for Metro City Plaza.
VR/AR Attractions: Engineered Hong Kong’s first permanent 4D VR booth at Sky100 and a sensor-driven motion-detected boat for Henderson, focusing on both high-tech engagement and commercial ROI.
Unity & IoT Integration: Developed a voice-activated desktop app for Taikoo Social using Unity 3D and Windows Speech Recognition to bridge physical vending machines with mobile check-ins.
Digital Exhibitions: Created an end-to-end digitized diamond journey for Chow Tai Fook, driving 45,000+ footfalls and HK$2.4M in media value in a single week.

UI Design: Directed the visual identity by designing the main theme, logos, and banners, while developing the site’s HTML and CSS to ensure a seamless transition from concept to code.