Nikhil Kulshrestha

I’m a Marketing Analytics & Growth Leader with 15+ years of experience helping organizations turn data into measurable business impact.

I specialize in driving marketing performance through GA4, Adobe Analytics, and ABM platforms like 6sense, with a strong focus on marketing attribution, funnel optimization, and cross-channel analytics. My work has consistently delivered 20–30% improvements in campaign ROI and significantly enhanced decision-making through scalable dashboards and automation.

Currently, at JLL, I lead end-to-end marketing analytics, integrating data across digital, CRM, and offline channels to generate actionable insights across the customer journey. I’ve built executive dashboards that reduced reporting time by 40% and improved decision speed by 30%, while also designing ABM analytics frameworks to strengthen pipeline visibility.

Over the years, I’ve worked with global stakeholders, led analytics teams, and implemented scalable data solutions that align marketing efforts with real business outcomes.

Key strengths:
• Marketing Analytics & Attribution (GA4, Adobe Analytics)
• Funnel Optimization & Conversion Rate Improvement
• ABM Strategy & Pipeline Analytics (6sense)
• Dashboarding (Power BI, Tableau, Looker Studio)
• AI-driven insights & automation

I’m currently exploring leadership opportunities in Marketing Analytics, Growth, and Performance Marketing, where I can drive scalable, data-led growth.