Parth Goyal

Hi! I’m a Performance Marketing Specialist helping e-commerce and retail brands scale revenue through data-driven ad strategies. I take the complexity out of digital advertising by turning budget into measurable, high-ROI results.

What I Do Best:
Proven High-Scale Impact: Track record of managing high-budget performance campaigns for top global and regional brands like Marks & Spencer (M&S) and IDFC, managing combined monthly ad spends exceeding ₹1 Cr+ ($120k+) to drive measurable sales and customer acquisition.

Google Ads (End-to-End): Search, Performance Max (PMax), Dynamic Search Ads, Shopping, Demand Gen, and App Campaigns.

Paid Social & Multi-Channel: Audience targeting and campaign execution across Meta Ads and Google.

Optimization & Strategy: Keyword refinement, search theme tuning, bid adjustments (tROAS/tCPA), and ad copy that converts.

Analytics & Feed Management: Setup and reporting with Google Ads Editor, Merchant Center, AppsFlyer, Adobe Analytics, and Meta Ads Manager.