Pranati Khanna

I build performance marketing systems that don’t just drive clicks — they drive real business outcomes.
With 7+ years of experience across Google Ads, Meta Ads, and full-funnel digital campaigns, I’ve worked across global and multicultural markets to scale lead generation, optimise acquisition costs, and improve campaign efficiency.
My approach blends data with cultural insight — because the best campaigns don’t just perform, they resonate.
I’ve led campaigns across India and APAC markets, improved CTR by up to 30%, reduced cost-per-application by 25%, and built integrated funnels combining paid media, organic content, and influencer strategies.
Core areas:

• Performance Marketing (Google Ads, Meta Ads)

• Funnel Strategy & Optimisation

• A/B Testing & Audience Targeting

• Campaign Analytics (GA4, GTM)

Currently exploring opportunities in performance marketing where I can contribute to growth-focused teams.