I am a Meta (Facebook & Instagram) certified digital marketing associate. I graduated from the University of Nottingham in December 2024 with an MSc in Marketing. During my time at the university, I established and grew my passion for consumer behaviour and branding in the digital space. The course that fascinated me most was digital marketing, where I first learned to analyse different digital marketing channels to provide data-driven marketing recommendations. I also gained expertise in SEO, email marketing, paid social, and pay-per-click advertising through various certifications. I am also familiar with using tools such as Canva and Adobe InDesign, and Photoshop. I am eager to learn and develop my skill set further.