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Presentation

I Turn Social Media Browsers Into Loyal Product Users - By Design.
Most brands struggle with the disconnect between their digital presence and their product experience. I bridge that gap.

With 2+ years spanning UI/UX design and digital media strategy, I don't just create beautiful interfaces or viral campaigns - I architect complete user journeys from first scroll to final conversion.

Here's what makes my approach unique:
Your social campaigns will convert better because I design them with UX conversion principles
Your products will gain traction faster because I inform design decisions with real social media behaviour data
Your brand experience will feel seamless because I understand both sides of the digital ecosystem

What I Bring to Your Project:
UI/UX design that's informed by actual user behaviour patterns from social analytics
Digital media campaigns optimised for conversion, not just engagement
Data-driven insights that work across both product design and brand marketing
A holistic view of your customer journey from discovery to loyalty

Perfect for clients who:
Want to increase conversion rates across their digital touch-points
Need cohesive branding from social media to product interface
Are tired of designers and marketers working in silos
Value strategic thinking backed by real data

Ready to create digital experiences that actually convert?
Let's discuss your project. I offer a free 15-minute consultation where we'll:
✓ Identify gaps in your current digital strategy
✓ Explore how a unified UX and media approach could boost your results
✓ Determine if we're the right fit to work together

Please send me a message - I typically respond within two hours.

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Offered services

2 services

I will create a comprehensive digital marketing strategy to grow your business

GROW YOUR BUSINESS WITH A WINNING DIGITAL MARKETING STRATEGY Stop guessing and start growing. I create data-driven digital marketing strategies that help businesses attract customers, increase ...

300 $

I will be your expert social media manager and content creator

TRANSFORM YOUR SOCIAL MEDIA INTO A GROWTH ENGINE Struggling to maintain consistent, engaging content? Let me handle your social media so you can focus on running your business. I'm a ...

10 $ Per hour

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Background

UI Designer

SoftServe · 04/03/2025 – 21/06/2025

● Designed intuitive, accessible mobile app for adults 45–75, improving medication adherence by 92% and reducing missed appointments by 64%.
● Conducted user research and testing to inform simplified UX, including smart medication reminders, photo-based logging, and integrated appointment tracking.
● Developed HIPAA-compliant features with offline capability and large-text interface, ensuring reliability and accessibility.
● Created caregiver dashboard and doctor communication hub, enhancing
coordination and user engagement (45% increase in daily active users).
● Achieved 4.8/5 app store rating and NPS of 78, validating usability and satisfaction among patients, caregivers, and healthcare providers.

Social Media Strategist

Callum · 01/09/2024 – 01/01/2025

Led and executed a multi-platform content strategy across TikTok, Instagram, and YouTube, generating 350K+ organic impressions and consistent audience growth.
Scaled online community by 2,154+ followers, achieving 240% growth on TikTok, 180% on Instagram, and 320% on YouTube.
Drove 156 qualified leads through social content, converting 23 new paying clients at a 14.7% conversion rate.
Produced viral short-form content, reaching 245K views on a single TikTok and 68K impressions on an Instagram Reel.
Boosted average engagement to 7.2%, outperforming organic benchmarks, with transformation-driven storytelling delivering 3.5× higher engagement than standard fitness content.

Bachelor of Arts in Business

Maharishi International University · 2021 – 2026