Hi, I’m Renata! I specialize in bridging the gap between bold strategy and human connection, helping brands find their soul.
Currently, I’m a Brand Executive at BAT Romania. My journey here as a Global Graduate has given me a 360° marketing foundation, from managing the "beautiful chaos" of live events to using consumer insights to drive data-driven storytelling. My "figure-it-out" mindset was sharpened during an international assignment in Italy and leadership roles at AIESEC, where I learned to scale brand magic across borders.
The essentials:
🎓 Pursuing a Master’s in Digital Communication & Innovation
💡 Obsessed with turning complex challenges into creative wins and strategic foresight
🌿 Off the clock: Exploring new cultures, getting lost in true-crime series or recharging in nature
I love connecting with people passionate about digital innovation and brand building.🌟