Renee Woo

CHINA & ASIA SOURCING SPECIALIST

Leather Goods | Apparel | Home Decor | Logistics Coordination

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📝 PROFESSIONAL SUMMARY

A seasoned Senior Merchandiser with 20 years of experience (2004–2024) at Hung Chun Enterprise in Hong Kong, specializing in sourcing and supply chain management for leather goods, apparel, and home decor. Holds a degree in Economy and Management from the London School of Economics and Political Science (LSE) .

Fluent in English and Mandarin, with deep insider knowledge of mainland Chinese factories and export logistics. I offer U.S. clients a complete turnkey solution: factory sourcing, price negotiation, quality control, and shipping—ensuring your products are delivered on time, at the best cost, without the usual cross-border headaches.

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🎯 CORE EXPERTISE

Area Specific Skills
Sourcing & Procurement Factory identification (Guangdong, Zhejiang, Yiwu), cost negotiation, material selection
Product Categories Leather goods (bags, belts, wallets), fashion apparel, home textiles & decor
Quality Assurance In-line production inspection, pre-shipment inspection (PSI), factory audits
Logistics & Shipping Export documentation, cargo consolidation, sea/air freight booking
Supplier Management Long-term vendor relationships, performance monitoring, dispute resolution

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💼 PROFESSIONAL EXPERIENCE

Senior Merchandiser | Hung Chun Enterprise | Hong Kong
2004 – 2024

For two decades, served as the key bridge between international buyers (primarily U.S. and European brands) and manufacturing partners across mainland China.

· End-to-End Sourcing Management: Led the full sourcing lifecycle for leather goods, fashion accessories, and home products—from initial product concepts to final delivery.
· Factory Network: Built and maintained relationships with over 50+ vetted factories in key manufacturing hubs (Guangdong, Fujian, Zhejiang), ensuring access to competitive pricing and reliable production capacity.
· Cost Optimization: Successfully negotiated pricing and material alternatives, reducing client procurement costs by an average of 15–20% without compromising quality.
· Quality Control: Conducted regular on-site factory inspections during production and supervised rigorous pre-shipment inspections (PSI) , ensuring all goods met international quality standards before shipment.
· Logistics Coordination: Managed all export logistics, including cargo consolidation, documentation (commercial invoices, packing lists, bills of lading), and sea freight booking, ensuring smooth delivery to U.S. warehouses.
· Cross-Cultural Communication: Served as the primary English-speaking liaison, translating technical specifications and ensuring clear communication between U.S. clients and Mandarin-speaking factory teams.
· Problem Solving: Resolved production delays, material shortages, and quality issues swiftly to maintain client trust and supply chain integrity.

Key Achievement: Maintained a long-term relationship with a major U.S. leather goods brand for over 15 years through consistent quality and reliable service.

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🎓 EDUCATION

Bachelor of Science in Economy and Management
London School of Economics and Political Science (LSE) | London, UK

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🗣️ LANGUAGES

· English: Fluent (Professional working proficiency)
· Mandarin: Native
· Cantonese: Fluent

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🌏 INDUSTRY & MARKET KNOWLEDGE

· Manufacturing Hubs: Deep knowledge of factories in Guangzhou, Shenzhen, Dongguan, Wenzhou, and Yiwu.
· Materials: Familiar with leather, textiles, hardware, and packaging material sourcing.
· Trade Platforms: Extensive experience using Alibaba, 1688, and attending Canton Fair (bi-annual attendee).
· Export Procedures: Well-versed in China export regulations, customs clearance, and international shipping documentation.

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📦 COMPREHENSIVE SERVICES FOR U.S. CLIENTS

✅ Product Sourcing & Factory Scouting – Find the right factory for your product at the best price.
✅ Price Negotiation – Leverage 20 years of relationships to get you competitive rates.
✅ Sample Development – Coordinate samples and ensure they match your specifications.
✅ Production Monitoring – Regular updates and on-site checks during manufacturing.
✅ Pre-Shipment Inspection (PSI) – Detailed photo reports and quality checks before shipping.
✅ Logistics & Shipping – Handle export docs, consolidation, and freight booking.
✅ Order Consolidation – Combine multiple orders to save on shipping costs.

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⭐ WHY CHOOSE ME?

· 20 Years of Hong Kong Experience: I understand both Western business expectations and Chinese factory culture.
· LSE-Educated: Strong analytical and management skills, ensuring professional communication and contract handling.
· Full Transparency: Honest reporting—if there's a problem, I tell you immediately with solutions.
· One Point of Contact: From your first inquiry to the moment goods arrive at your U.S. door, I manage everything.