Most founders aren't struggling because they're doing anything wrong. They're struggling because nobody has ever shown them what their numbers actually say.

I'm Rodaina Khalifa, Principal at Khalifa Advisory. I build the financial systems that let founders answer the five questions that keep them up at night:

1- Am I actually profitable, and on what?
2-When do I run out of money?
3-Can I afford to hire?
4- Should I raise or stay bootstrapped?
5- Is my pricing wrong?

*$150 Financial Clarity Review (Delivered in 48 hours) *

Send me your last three months and your current spreadsheet. I'll send back a written one-page memo: where your cash is going, your runway at current burn, what's genuinely profitable versus quietly losing money, and the three things I'd fix first with a number attached to each. No sales call. You decide what happens next.

Who I work with:

Founders at $0–$1M revenue: Pre-seed and seed startups, bootstrapped SaaS, e-commerce, and agencies needing forecasting without $3,000+/mo retainers.

Owner-led businesses at $1M–$5M: You have a bookkeeper handling the past, but need forward-looking margin visibility, cash forecasting, and decision support.

Fixed Packages (No Discovery Call Required):

01 · Financial Clarity Review $150 (48 Hours)
One-page written memo on cash, runway, margins, and 3 priority fixes.

02 · Financial Model — $500 (2 Days)
Dynamic 3-statement model with scenario toggles built to run the business.

03 · Fundraising Kit - $1200 (5–7 Days)
3-statement model, deck financials, market sizing, structured data room, defensible valuation logic, and mock investor Q&A.

04 · Monthly CFO $300–$500/month (Rolling)
13-week rolling cash flow, 2-page monthly report, budget vs. actuals, runway tracking, and 1 monthly strategy call.

05 · Growth Decision -$1000 (3–5 Days)
Market sizing, unit economics, payback analysis, and go/no-go recommendation for expansion.

Why Me
Present-Tense Authority: Active Director of Capital Markets at a US B2B fintech, running live investor calls on an active $3.5Mn raise.

Central Bank Grounding: 2 years in Monetary Policy Implementation at the Central Bank of Egypt managing liquidity and interest rate inputs.

Proven Market Sizing: Sized $83.5B US markets down to defensible capture models. Speed: 3-day turnaround on core models thanks to build infrastructure.

Work you can look at before hiring me: a full multi-method valuation of a listed healthcare company, a 5-year growth roadmap and market sizing for a US manufacturer, and a competitive analysis benchmarking a NYC brand against five named rivals. Ask and I'll send samples.

Note: I do not offer bookkeeping, tax, payroll, or audit prep. I focus exclusively on forward-looking financial strategy.

Send a message with what you're working on to get started.