Roman Bikanov

Roman Bikanov

Kazan, Russia

Roman Bikanov

SEO specialist, Copywriter
Category : Digital marketing
Hello! My name is Roman, and I’m an SEO specialist.
I worked at the international advertising agency Hightime, focusing on B2B clients and foreign markets. Before that, I was a copywriter on the freelance platform Kwork.
Over the years, I’ve participated in several large and interesting projects — each unique in its own way.

Selected Projects
Cashbe.com.br — a major Brazilian coupon website.
I conducted a full technical audit (page speed, broken pages, OpenGraph markup, robots.txt, sitemap.xml, on-page analysis). All issues were categorized by severity — from “Recommendations” to “Critical errors.”
Additionally, I collected and clustered a Portuguese-language semantic core, helping the client build content based on actual search intent. As a result, the project received a clear SEO roadmap and a solid foundation for ranking growth.

Sayara.parts — a new auto parts online store in Dubai.
Before the website’s launch, I carried out a technical audit and provided recommendations for improving both design and content. Together with the team, I collected an English-language keyword set for UAE landing pages and clustered it by car brands. These steps ensured a strong start for the project.

Roolz — one of the largest IT platforms in the CIS for finding logistics partners.
My focus here was outreach and communication. I researched relevant websites and media outlets, wrote outreach emails, and successfully negotiated guest posts, expert comments, and mentions. This increased brand visibility, trust, and external promotion opportunities.

JaySearch — a large-scale tool for daily SERP tracking based on Google Search Console data (Hightime’s in-house project).
I wrote English-language blog articles, such as “How To Check Search Visibility of a Website.” I aimed to make them both informative and easy to read for SEO beginners and professionals alike.
The article scored impressively on Originality.AI — 100% human-written, 99% writing accuracy, 61% SEO optimization, readability score 85.

Hard Skills
-SEO tools: Ahrefs, Google Ads Keyword Planner, Screaming Frog, Wordstat, Topvisor, Miralinks, Key.so;
-Website parsing and backlink analysis;
-Full technical SEO audits;
-Blog and article writing;
-Semantic core collection and clustering;
Writing effective AI prompts (ChatGPT, MidJourney, Gemini, DeepSeek, etc.);
Excellent written and spoken Russian;
-English: B2 level (comfortable in both written and spoken communication);

Soft Skills:
-Strong analytical and critical thinking;
-Effective teamwork and communication;
-Solid time management and prioritization;
-Reliability — always complete tasks from start to finish;
-Enthusiastic about optimization and efficiency improvement

I’m open to new projects and would be glad to discuss how my experience can benefit your team.

Working hours

  • Monday:08h00 To 18h00
  • Tuesday:08h00 To 18h00
  • Wednesday:08h00 To 18h00
  • Thursday:08h00 To 18h00
  • Friday:08h00 To 18h00
  • Saturday:Not available
  • Sunday:Not available
  • Certificate of completion of the "International SEO" course from Semrush Academy 27/10/2025
    Certificate of completion of the "International SEO" course from Semrush Academy
  • 🇬🇧 English
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