Russell Gardner

I help businesses get more clients and keep up with the ones they have. I build the website that brings people in, then the forms, signups and follow-up emails behind it.

Recent results:
- Oregon Ghost Conference: new website plus a back office with a four-step vendor application, an approval screen that drafts the onboarding email, an online vendor survey and class signup with a cart. Survey responses went from 2 or 3 on paper to 66. Applications used to trickle in for a full year. Now it's fully booked in 1-2 months, with applications closed early.
- Vibe'n Thrive Therapy: booking site rebuilt and launched in a day. They booked 3x the sessions in the first month.
- Crystal Seed Tarot: a working tarot reader's full business site, with booking, events, blog, gallery and reviews.

What I build:
- Landing pages and small business sites built around one job: getting the right people to book a call or a session. Hand-built, mobile-first and fast. You own the site, and hosting is free for a site this size.
- Application, signup and intake systems: forms that save progress, an approval screen, a branded email drafted for each decision, and reminders for people who started but didn't finish.
- Local business lead lists with a reason to reach out: public sources only, each lead with a one-line note on what its website is missing.
- Automations around the tools you already use: Google Sheets, your email, your booking tool, your CRM.

How it works:
1. You tell me about your business and who you want to reach.
2. I plan it, draft the copy, and build it by hand.
3. You review, ask for changes, and it goes live on your domain.

Tools I build with: Astro, Next.js, Tailwind, Supabase, Cloudflare, Stripe, Python, and the Claude and OpenAI APIs.

I run Generuss Design, a small studio in Beaverton, Oregon. You work with me directly, and I answer my own messages. Not sure what you need yet? Send me a message and I'll tell you honestly whether I'm the right fit.