Core Competencies |
1. Multimedia Video Marketing (End-to-End Production)
Integrated high-quality production from planning, filming, and editing to SEO optimization and AI tool implementation.
• Omnichannel Video Strategy: Spearheaded the production of brand films and short-form content (Reels/Shorts). Managed the entire lifecycle from scriptwriting and cinematography to post-production effects. By leveraging data-driven insights for iterative optimization, successfully boosted social media reach and brand recall.
• Technical Visualization: Developed intuitive marketing and instructional videos to simplify complex mechanical principles. These visual assets have become core tools for international B2B sales enablement, significantly reducing communication barriers and costs.

2. Brand Identity & Social Media Strategy
Ensuring global visual consistency across digital assets and physical brand experiences.
• Brand Modernization: Orchestrated the visual identity and creative motion design for official FB/IG channels. Established unified CIS (Corporate Identity System) guidelines, successfully transforming a traditional manufacturing image into a professional, modern, and globally competitive brand.
• Global Exhibition Planning: Led the booth design and visual communication for major international trade shows. Skilled at translating sales objectives into impactful spatial designs, delivering high-aesthetic and high-commercial-value exhibition spaces within budget.
• Cross-Functional Collaboration: Partnered closely with marketing and sales teams to produce high-impact assets for diverse market campaigns. This includes high-end pitch deck enhancement and multi-language product catalogs, directly improving the success rate of business proposals.