I build growth systems - not just campaigns.

I’m a strategy-first demand generation leader with 5+ years across B2B SaaS and services, comfortable going from zero to scale and moving between vision and execution across performance marketing, ABM, SEO, content, events, email infrastructure, sales enablement, analytics, automation, and AI integration.

I approach marketing like a founder.

Every decision - from a cold email to an ABM play - starts with “Is this solving the right problem, and is it scalable?”

Great marketing isn’t vanity metrics or hacks; it’s about:

-> understanding people
-> being fluent in numbers
-> building systems that don’t break when you 10X

That ability to shift between tactical execution and macro strategy is my edge.

Day to day, I focus on:

-> designing repeatable demand engines
-> building resilient marketing ops infrastructure
-> running full-funnel plays across SEO, paid, ABM, and subscriber-first motions
-> enabling sales with tight messaging, objection handling, playbooks, and meeting-ready intel
-> instrumenting analytics (visit → lead → MQL → SQL → win) with trustworthy attribution and ongoing A/B tests
-> turning insights into systems: campaign OS, SOPs, dashboards, and feedback loops

If you’re scaling an AI or automation GTM and need a builder who blends strategy with sleeves-rolled-up execution, let’s connect.