Presentation
I work with SME's, start-ups and in-house marketing teams who want paid search to be efficient, and commercially sound.
My background spans paid search, paid social, and affiliate marketing, but my core focus is paid search strategy and execution.
I specialise in fixing underperforming accounts, simplifying complex setups, and building structures that support sustained, long-term performance.
I'll act as a senior partner with you and your business. Combining strategy, hands-on execution, and clear decision-making.
My approach is built around:
• Strong fundamentals
• Clear intent segmentation
• Commercial alignment
• Disciplined optimisation
I’m also fully remote and used to collaborating across time zones.

