Samane Sadooni

Hi, I'm a Business Intelligence developer specializing in Power BI, data modeling, and practical analytics for growing companies.
Most companies struggle with data scattered across spreadsheets, accounting software, and ad platforms, leaving leadership with no clear daily picture of profitability or operations. I solve this by building clean, dependable, and automated dashboards that answer critical business questions quickly.

What I bring to your project:
- Clean Data Pipelines: Extracting and automating messy data from Excel, SQL databases, or web sources using Power Query (M).
- Reliable Data Architecture: Structuring robust Star Schema models so reports stay fast, scalable, and crash-free.
- Practical DAX Calculations: Custom measures for sales trends (YoY, MoM), customer cohorts, profit margins, aging debt, and dynamic KPI tracking.
- Executive-Ready Interface: Modern dark and clean layouts designed for actual decision-makers—clear visual hierarchy, smooth drill-throughs, and zero clutter.
- Secure Role Management: Implementing Row-Level Security (RLS) so managers and team members only see what they are supposed to see.

Areas I work with frequently:
- E-Commerce & Marketing: Funnel conversion, ad spend vs. revenue (ROAS), LTV, customer retention, and gateway shares.
- Retail & Wholesale Distribution: Inventory turnover, reorder points, salesperson benchmarking, and regional performance.
- Management Accounting: P&L tracking, actual vs. target variances, and cash flow visibility.

How I work:
I treat every dashboard as a business tool, not just visual art. You will get an organized, fully editable .pbix file, documented steps on how to refresh the data going forward, and a clear handover walkthrough.

Feel free to send a message with a quick overview of your current data setup, and let's see how we can structure it.