Samuel Gichuki

I’m a market research and business strategy consultant who partners with startups and SMEs to unlock new revenue streams and sharpen competitive advantage. I combine structured primary research (surveys, interviews, FGDs) with rigorous secondary analysis (industry reports, competitor product audits, consumer sentiment) to produce evidence‑based recommendations: customer personas, pricing and packaging strategies, TAM/SAM/SOM estimates, and prioritized product or channel roadmaps. I regularly design research plans, manage fieldwork, analyze results with statistical and qualitative methods, and present concise, investor‑grade deliverables — white papers, pitch decks, and business proposals — so leaders can act with confidence. Available for fixed scopes, retainer advisory, and pitch readiness work.