Presentation
With experience in storytelling, research and content structuring, I focus on writing that not only sounds good but keeps viewers watching till the end.
If you need content that connects, engages and performs, I can help.
Offered services
Background
• Delivered 1:1 advisory sessions for premium-tier learners on channel positioning and content strategy.
• Integrated course promotion strategically into channel content without affecting audience retention.
• Directed content strategy and scaled channel from 463K to 5.8M+ subscribers.
• Built retention-focused scripting frameworks (BIG W, BAB, HICC) adopted across the content team.
• Conducted competitor benchmarking and retention curve analysis to reduce audience drop-offs.
• Contributed to videos exceeding 24M+ views through structured experimentation.
• Led and mentored writers and creators to standardize storytelling and engagement quality.
• Researched and developed high-retention scripts for a fast-growing educational YouTube channel.
• Introduced structured storytelling frameworks (What-Why-How) to standardize content quality.
• Collaborated with editor and presenter to optimize titles, thumbnails, and metadata for discoverability.
• Contributed to early-stage growth foundation of the channel.


