🚀 I’m a digital marketing professional specializing in influencer marketing, content strategy, and creator ecosystems.
Currently at Simple, I lead influencer campaigns across different markets, from outreach and negotiation to performance analysis. My focus is simple: build high-performing partnerships that drive real results, not just reach.
💡 What I do best:
•Identify and secure high-value creator partnerships
•Analyze performance metrics (reach, link clicks, conversions) to optimize campaigns
•Manage multiple activations in fast-paced, high-volume environments
•Leverage trends and platform insights to scale what works

Before Simple, I worked at TheSoul Group, where I:
📊 Scaled content performance across Facebook & YouTube
🎯 Managed creator onboarding and operations for 50+ creators
📈 Improved CTR, engagement, and subscriber growth through data-driven strategies

Earlier, I was a social media manager at AddBloom, where I managed brands under the L’Oréal Group, building campaigns that increased engagement and audience growth across multiple markets.

✨ I also founded Skinvestment, a skincare brand where I developed my entrepreneurial mindset and hands-on experience in digital growth.
🎓 With a Master’s in Marketing & Advertising and a background in Journalism, I combine strategy, storytelling, and data to build impactful digital campaigns.
💬 Always open to connecting with people