Semul Deb Nath

Your Ads Are Not the Problem — Your Tracking Is.
If your GA4, Google Ads, and Meta reports don’t match your real sales, you are likely making scaling decisions based on broken data.
This leads to wasted ad spend, wrong optimization decisions, and hidden revenue loss.
I help fix that.
I am a Google Analytics (GA4) Certified Web Analytics & Tracking Engineer specializing in building and repairing end-to-end tracking systems across GA4, Google Tag Manager, Google Ads, and Meta.
My focus is not just implementation — it is data accuracy, attribution integrity, and revenue alignment.
________________________________________
📊 Proven Results
✔ Fixed GA4 ecommerce tracking for the Shopify store generating $50K/month revenue
✔ Recovered 30% lost conversion data using server-side tracking implementation
✔ Fixed Meta Ads attribution mismatch caused by iOS 14+ tracking limitations
✔ Rebuilt Google Ads conversion tracking for accurate ROAS measurement
________________________________________
🧠 What I Fix
✔ GA4 missing or incorrect conversion tracking
✔ Google Ads conversion data mismatch vs real sales
✔ Meta Pixel & Conversion API (CAPI) tracking issues
✔ Shopify / ecommerce funnel tracking broken or incomplete
✔ Server-side tracking data loss (iOS 14+ impact)
✔ No visibility on the user journey and conversion path
👉 I don’t just install tracking — I identify and fix where your revenue data is breaking.
________________________________________
⚙️ Core Expertise
📊 Analytics & Tracking
• GA4 Setup, Audit & Conversion Tracking Fix
• Google Tag Manager (Advanced Implementation & Debugging)
• Google Ads Conversion Tracking
🛒 E-commerce Tracking
• Shopify / Ecommerce Funnel Tracking (View → Purchase)
• Data Layer Implementation (GA4 Schema)
• Cross-domain Tracking
📡 Server-Side Tracking
• Server-side GTM Implementation
• Meta Pixel + Conversion API (CAPI) Setup
• iOS 14+ Tracking Loss Recovery
🎯 Event Tracking
• Click, Scroll, Lead, Form Tracking
• YouTube / Vimeo Tracking
• Phone Call Tracking
📊 Reporting
• GA4 Custom Reports & Explorations
• Looker Studio Dashboards
________________________________________
💡 Why Clients Work With Me
✔ I focus on data accuracy, not just setup
✔ I fix revenue-critical tracking problems
✔ I align GA4, Google Ads & Meta for consistent reporting
✔ I build scalable tracking systems for long-term growth
________________________________________
🎯 End Goal
My goal is simple:
✔ Accurate tracking across all platforms
✔ Reliable conversion data
✔ Better ad optimization decisions
✔ Scalable revenue growth based on real data
________________________________________
📩 Let’s Fix Your Tracking
If your tracking system is even slightly inaccurate, you are already losing revenue.
Send me a message — I will quickly audit your setup and show exactly where data is being lost and how to fix it.