Semul Deb Nath

Semul Deb Nath

Chittagong, Bangladesh

Semul Deb Nath

Web Analytics, GA4, GTM, Facebook Conversion API,
Category : Digital marketing
Your Ads Are Not the Problem β€” Your Tracking Is.
If your GA4, Google Ads, and Meta reports don’t match your real sales, you are likely making scaling decisions based on broken data.
This leads to wasted ad spend, wrong optimization decisions, and hidden revenue loss.
I help fix that.
I am a Google Analytics (GA4) Certified Web Analytics & Tracking Engineer specializing in building and repairing end-to-end tracking systems across GA4, Google Tag Manager, Google Ads, and Meta.
My focus is not just implementation β€” it is data accuracy, attribution integrity, and revenue alignment.
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πŸ“Š Proven Results
βœ” Fixed GA4 ecommerce tracking for the Shopify store generating $50K/month revenue
βœ” Recovered 30% lost conversion data using server-side tracking implementation
βœ” Fixed Meta Ads attribution mismatch caused by iOS 14+ tracking limitations
βœ” Rebuilt Google Ads conversion tracking for accurate ROAS measurement
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🧠 What I Fix
βœ” GA4 missing or incorrect conversion tracking
βœ” Google Ads conversion data mismatch vs real sales
βœ” Meta Pixel & Conversion API (CAPI) tracking issues
βœ” Shopify / ecommerce funnel tracking broken or incomplete
βœ” Server-side tracking data loss (iOS 14+ impact)
βœ” No visibility on the user journey and conversion path
πŸ‘‰ I don’t just install tracking β€” I identify and fix where your revenue data is breaking.
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βš™οΈ Core Expertise
πŸ“Š Analytics & Tracking
β€’ GA4 Setup, Audit & Conversion Tracking Fix
β€’ Google Tag Manager (Advanced Implementation & Debugging)
β€’ Google Ads Conversion Tracking
πŸ›’ E-commerce Tracking
β€’ Shopify / Ecommerce Funnel Tracking (View β†’ Purchase)
β€’ Data Layer Implementation (GA4 Schema)
β€’ Cross-domain Tracking
πŸ“‘ Server-Side Tracking
β€’ Server-side GTM Implementation
β€’ Meta Pixel + Conversion API (CAPI) Setup
β€’ iOS 14+ Tracking Loss Recovery
🎯 Event Tracking
β€’ Click, Scroll, Lead, Form Tracking
β€’ YouTube / Vimeo Tracking
β€’ Phone Call Tracking
πŸ“Š Reporting
β€’ GA4 Custom Reports & Explorations
β€’ Looker Studio Dashboards
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πŸ’‘ Why Clients Work With Me
βœ” I focus on data accuracy, not just setup
βœ” I fix revenue-critical tracking problems
βœ” I align GA4, Google Ads & Meta for consistent reporting
βœ” I build scalable tracking systems for long-term growth
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🎯 End Goal
My goal is simple:
βœ” Accurate tracking across all platforms
βœ” Reliable conversion data
βœ” Better ad optimization decisions
βœ” Scalable revenue growth based on real data
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πŸ“© Let’s Fix Your Tracking
If your tracking system is even slightly inaccurate, you are already losing revenue.
Send me a message β€” I will quickly audit your setup and show exactly where data is being lost and how to fix it.

Working hours

  • Monday:08h00 To 18h00
  • Tuesday:08h00 To 18h00
  • Wednesday:08h00 To 18h00
  • Thursday:08h00 To 18h00
  • Friday:08h00 To 18h00
  • Saturday:Not available
  • Sunday:Not available
Expert in advanced Web Analytics and GTM implementations. Since 2022, I have successfully managed diverse projects on Upwork, specializing in GA4 migrations, complex event tracking, and Server-Side tagging to bypass tracking limitations. My goal is to provide clean, high-quality data that empowers brands to make smarter scaling decisions.

*Custom Tracking: GA4 Enhanced Measurement & eCommerce tracking.
*Privacy-First: Server-Side Tracking for improved data accuracy and cookieless solutions.
*Precision: Expert at GTM container management and debugging.
*Platform Experience: Tracking setup for Shopify, WordPress, and Custom sites.
oriented BBA graduate with a comprehensive understanding of business operations and market dynamics. Completed my degree in 2020 from National University, focusing on developing core competencies in problem-solving and team leadership. Looking to apply my knowledge in a professional setting to deliver high-quality results.
  • Google Certified GA4 Expert: Accurate Tracking & Data Insights 16/04/2026
    I am a Google Analytics Certified Expert (Google Skillshop) specializing in GA4, Google Tag Manager (GTM), Server-Side Tracking, Facebook Conversion API (CAPI), and Ecommerce Tracking. I help businesses fix broken or missing tracking data and implement advanced analytics setups that ensure accurate conversion tracking across websites, Shopify stores, and marketing platforms. My expertise includes GA4 event tracking, enhanced ecommerce tracking, Google Ads conversion tracking, Meta/Facebook Pixel + CAPI setup, and server-side GTM implementation to improve data accuracy and ad performance. I focus on building scalable, privacy-friendly tracking systems that eliminate data loss, improve attribution accuracy, and maximize ROI from paid advertising campaigns. If you are struggling with inaccurate conversions, missing sales data, or poor campaign tracking, I can help you set up a complete end-to-end analytics and tracking solution
  • Data Analytics Certified | GA4 Tracking Expert– Skillup by Simplilearn 15/07/2022
    "Validated by Skillup (Simplilearn), this certification confirms my advanced proficiency in Google Analytics 4. It highlights my ability to navigate the evolving digital landscape, specifically focusing on data accuracy and user behavior analysis. Core Expertise Validated: Advanced GA4 Frameworks: Designing custom data streams for multi-platform businesses. Conversion Optimization: Mastery in identifying high-converting traffic sources to improve ROI. Event-Driven Tracking: Expertise in configuring complex events beyond standard page views. Data Integrity: Ensuring clean data collection by eliminating ghost referrals and tracking gaps. By combining this academic validation with my hands-on experience, I provide clients with a reliable data foundation that empowers them to scale their marketing efforts with certainty."
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