I am a senior media planning and buying professional with over 20 years of experience in Out-of-Home (OOH) advertising, media strategy, client servicing, and campaign management across Malaysia.

Having worked with leading agencies and brands, I specialize in developing effective media strategies that maximize reach, visibility, and return on investment. My expertise covers the full media planning process, from strategic planning and audience analysis to media negotiations, campaign execution, and post-campaign evaluation.

My services include:
• OOH Media Planning & Strategy
• Media Buying & Rate Negotiation
• Billboard, Transit, Mall & Digital OOH Campaigns
• Campaign Budget Planning & Allocation
• Media Proposal Development
• Pitch & Tender Support
• Market & Competitor Analysis

I work with SMEs, startups, agencies, media owners, and brands that require experienced media expertise without the commitment of a full-time hire.

Whether you need support for a single campaign, media audit, pitch presentation, strategic planning exercise, or ongoing consultancy, I can provide practical, results-driven solutions tailored to your business objectives.

Available for freelance, contract, project-based, and consulting assignments throughout Malaysia.