Presentation
Background
Key responsibilities and projects included:
Developing a brand identity including brand positioning and logo creation
Creating and optimizing social media accounts and business pages
Conducting SWOT analysis, competitor analysis, marketing mix, and buyer persona development
Building a full marketing strategy based on research and market insights
Creating structured content strategies and monthly content calendars
Writing storytelling-based content aligned with brand voice
Designing posters and visual assets
Generating AI-based images and reels for social media content
Planning and launching Meta (Facebook & Instagram) ad campaigns
Learning and applying basic SEO principles
Gaining foundational knowledge in email marketing campaigns
Participating in soft skills training sessions (communication, teamwork, presentation skills)
This training strengthened my ability to manage a brand from concept to execution while integrating strategic analysis with creative and performance-driven marketing activities.
My responsibilities included conducting SWOT analysis and competitor research to identify market positioning opportunities and content gaps. Based on this research, I developed buyer personas, created content strategies, and built structured monthly content calendars aligned with brand goals.
On the paid media side, I prepared media plans according to allocated budgets, set up and launched live Meta (Facebook & Instagram) ad campaigns for real clients, and applied audience targeting and basic optimization techniques to improve campaign performance.
This experience strengthened my ability to connect market research, strategic planning, and hands-on campaign execution.

My responsibilities included conducting SWOT analysis and competitor research to identify market positioning opportunities and content gaps. Based on this research, I developed buyer personas, created content strategies, and built structured monthly content calendars aligned with brand goals.
On the paid media side, I prepared media plans according to allocated budgets, set up and launched live Meta (Facebook & Instagram) ad campaigns for real clients, and applied audience targeting and basic optimization techniques to improve campaign performance.
This experience strengthened my ability to connect market research, strategic planning, and hands-on campaign execution.

Social Media Listening and Monitoring
Building a Content Strategy for Social Media
Social Media Calendar Template Tutorial
Extending Your Reach on Social Media
Using Social Media to Build One-to-One Relationships
Introduction to Social Media Advertising
Measuring Your Social Return on Investment
Essentials for Continued Success with Social Media

By earning the AI-Powered Performance Ads Certification, Google recognizes your ability to:
Describe the importance of AI throughout Google Ads campaigns.
Prepare an AI automation strategy that aligns to your business goals.
Identify the benefits of using cross-channel AI-powered campaigns and tools.
Explain the importance of adopting an agile mindset, and adopt flexible budgets to respond to demand and drive real business outcomes.
Use Google Ads reporting and insights to bring transparency to Google’s AI


