I’m a Senior SEO and Digital Growth Specialist with extensive experience helping businesses grow sustainably through organic search.

I specialise in end-to-end SEO — from technical audits and site structure to keyword research, content strategy, and conversion-focused optimisation. My work is focused on driving qualified traffic that turns into real leads and revenue, not vanity metrics.

I work primarily with service-based businesses and content-driven websites, improving visibility in competitive markets through practical, data-led SEO strategies.

My expertise includes:
• Technical SEO audits and fixes
• On-page optimisation and internal linking
• Keyword research and search intent mapping
• Content frameworks and topical authority building
• Local and service-based SEO
• Performance tracking using GA4, Google Search Console, and Ahrefs
• WordPress optimisation and SEO best practices

I support clients from strategy through to execution, offering clear communication, honest advice, and measurable results. My goal is to build SEO systems that scale over time and allow businesses to focus on what matters most — growth.