Marketing Manager with 3.5+ years driving B2B and D2C growth for AI, SaaS, interiors, and healthcare brands. I plan and execute multi‑channel demand gen across LinkedIn, Google Ads, Meta, SEO, and email, turning content into qualified pipeline. I also create sales assets (pitch decks, one‑pagers, case studies) that help close deals. Clear KPIs, strong reporting, and fast, proactive collaboration on every project.

Demand & lead generation
LinkedIn + Google Ads + Meta Ads campaign setup, optimisation, and reporting
Full-funnel design (awareness → MQL → SQL) and lead nurture flows

Paid media management
Ongoing management of LinkedIn, Google Search/Display, and Meta campaigns
A/B testing, audience refinement, creatives, and landing page recommendations
Content & social media marketing
LinkedIn and Instagram content calendars, posts, and thought-leadership outlines
Blog outlines and SEO‑aligned content briefs for AI or human writers

Email marketing & automation
Lead nurture sequences, campaign emails, and basic lifecycle flows
Setup in tools like Mailchimp/Zoho (lists, segments, automations, reporting)

Sales enablement & GTM collateral
Pitch decks, one‑pagers, case studies, and product walkthrough scripts
Launch messaging for new features or products (positioning + narrative)

Analytics & optimisation
Campaign performance dashboards in GA + Excel/Power BI
Conversion audits and recommendations to improve CPL and pipeline quality