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Presentation
I'm an independent consultant and advisor helping businesses, from startups to established SMEs , make better strategic, financial, and commercial decisions. My work spans four connected areas:
- Business Management & Strategy: organizational structuring, operational efficiency, growth strategy, and strategic planning for founders and leadership teams.
- Finance: financial analysis, budgeting and forecasting, business plans, investment readiness, and financial health assessments.
- Marketing & Sales: go-to-market strategy, sales process design, positioning, and commercial growth planning.
- Market Studies & Commercial Development: market research, feasibility studies, competitive analysis, and commercial strategy to support expansion or new product/market entry.
Whether you need a one-off market study, a financial model, a sales strategy overhaul, or ongoing advisory support, I tailor the engagement to what your business actually needs — no generic templates, no fluff.
- Business Management & Strategy: organizational structuring, operational efficiency, growth strategy, and strategic planning for founders and leadership teams.
- Finance: financial analysis, budgeting and forecasting, business plans, investment readiness, and financial health assessments.
- Marketing & Sales: go-to-market strategy, sales process design, positioning, and commercial growth planning.
- Market Studies & Commercial Development: market research, feasibility studies, competitive analysis, and commercial strategy to support expansion or new product/market entry.
Whether you need a one-off market study, a financial model, a sales strategy overhaul, or ongoing advisory support, I tailor the engagement to what your business actually needs — no generic templates, no fluff.
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Portfolio
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Background
Internal Media Buyer
• Achieving ROAS of 25% using Facebook ads.
• Improving landing page conversion rate by 35 %
• Developing ad copy and writing ad video scripts
• Managing 3rd party tracking software; improved
reporting accuracy by 20%
• Improving landing page conversion rate by 35 %
• Developing ad copy and writing ad video scripts
• Managing 3rd party tracking software; improved
reporting accuracy by 20%
CFO
● Negotiated and closed equity/debt funding package for 172 million FCFA green building project, structuring asset-backed security deals and repayment schedules, reducing project delivery by 60%.
● Developed bidding strategies based on ESG-linked financing to secure a 70 million FCFA municipal LED retrofit contract.
● Analyzed renewable energy project finance mechanisms to evaluate commercial and technical viability for energy access of SMEs across Sub-Saharan Africa.
● Assessed climate and environmental risks for commercial properties and prepared ESG due diligence reports, translating technical analyses into investor-ready insights.
● Developed bidding strategies based on ESG-linked financing to secure a 70 million FCFA municipal LED retrofit contract.
● Analyzed renewable energy project finance mechanisms to evaluate commercial and technical viability for energy access of SMEs across Sub-Saharan Africa.
● Assessed climate and environmental risks for commercial properties and prepared ESG due diligence reports, translating technical analyses into investor-ready insights.
Media Buyer Apprentice
• Worked directly with a Senior Media Buyer who manages $2M/year in advertising spend with an average ROAS of 5x.
• Learned his exact strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads applied to the Clothing Industry.
• Learned ad copywriting.
• Learned how to improve landing page conversion rates (CRO).
• Learned how to use 3rd party tracking software to improve reporting accuracy and make more informed decisions.
• Learned how to use AI to streamline ad creative testing process in the Healthcare and Wellness Industry, able to test 10x more ads than most people and therefore maximize odds of finding winners and boosting revenue.
• Learned his exact strategies for Facebook Ads, YouTube Ads, Google Ads, and TikTok Ads applied to the Clothing Industry.
• Learned ad copywriting.
• Learned how to improve landing page conversion rates (CRO).
• Learned how to use 3rd party tracking software to improve reporting accuracy and make more informed decisions.
• Learned how to use AI to streamline ad creative testing process in the Healthcare and Wellness Industry, able to test 10x more ads than most people and therefore maximize odds of finding winners and boosting revenue.
MBA
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
Advanced Managerial Finance (Adrien Verdelhan); System Dynamics (Hazhir Rahmandad); Negotiations and Influence (Jared Curhan); Entrepreneurship (William Aulet); Pricing (Catherine Tucker); Digital Product Management (Vivek Farias); Crypto Markets and Regulation (S.P. Kothari); Strategy (Michael Cusumano)
Advanced Managerial Finance (Adrien Verdelhan); System Dynamics (Hazhir Rahmandad); Negotiations and Influence (Jared Curhan); Entrepreneurship (William Aulet); Pricing (Catherine Tucker); Digital Product Management (Vivek Farias); Crypto Markets and Regulation (S.P. Kothari); Strategy (Michael Cusumano)
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Working hours
Monday
From08h00To18h00
Tuesday ▪ Today
From08h00To18h00
Wednesday
From08h00To18h00
Thursday
From08h00To18h00
Friday
From08h00To18h00
Saturday
Closed
Sunday
Closed
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