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Presentation
Market research professional with 7+ years of experience at a leading qualitative research agency, designing and executing primary research studies across FMCG, building materials, telecom, and fintech categories. Practiced at collecting, verifying, and synthesizing field intelligence from a wide range of respondent groups, including dealers, distributors, contractors, and category influencers, then translating those findings into structured, decision-ready reports and recommendations for brand and commercial teams. Brings strong foundations in fieldwork discipline, structured reporting, data organization, and competitive landscape mapping, alongside practical capability in AI-enabled automation to make intelligence collection and reporting faster and more reliable. Seeking to apply this research methodology in a corporate market intelligence role focused on the cement and building materials market.
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