Susanna Arakelyan

Marketing & SMM Specialist | Brand Owner | Content Creator
Profile
Marketing and SMM specialist with over 3 years of experience in digital marketing, social media management, and brand promotion. Former owner of an offline clothing brand with hands-on experience in business operations, branding, and customer relations. Strong understanding of content strategy, targeted advertising, and audience engagement. Creative, detail-oriented, and results-driven.
Work Experience
Marketing & SMM Specialist
Freelance / In-house
2022 – 2025
Developed and managed content strategies for social media platforms.
Created visual and written content aligned with brand identity.
Launched and optimized targeted advertising campaigns (Meta / Instagram).
Worked with collaborations and brand partnerships.
Analyzed campaign performance and audience engagement metrics.
Founder & Owner — Offline Clothing Brand
2021 – 2023
Founded and managed an offline clothing brand.
Oversaw sales, customer communication, and daily operations.
Built brand identity and positioning from scratch.
Organized marketing activities and promotions to increase brand awareness.
Key Skills
Social Media Marketing (SMM)
Content Strategy & Creation
Targeted Advertising (Meta Ads)
Brand Building & Positioning
Collaborations & Influencer Marketing
Audience Analysis & Analytics
Business & Customer Management
Technical Skills
Microsoft Office (Word, Excel, PowerPoint)
Social Media Platforms (Instagram, TikTok)
Basic analytics and reporting tools
Languages
Armenian — Native
Russian — Fluent
English — Intermediate