Spearheaded end-to-end brand identity projects, developing comprehensive visual systems including logos, brand decks, and design guidelines, ensuring consistency across all brand touchpoints.
Led the design of high-stakes pitch decks and campaign presentations, translating complex strategies into compelling visual narratives for stakeholder and client audiences.
Owned the full lifecycle of UI and digital brand design projects, from brief to production-ready delivery across digital, social, and print formats.
Developed scalable visual templates and systems that improved team efficiency and ensured consistency at scale across campaigns.
Collaborated closely with copywriters, strategists, and cross-functional partners to bring creative concepts to life within tight deadlines.

Maintained and evolved brand integrity for Swiggy, one of India's largest consumer tech platforms, ensuring all visual output aligned strictly with global brand guidelines across all touchpoints.
Designed social media graphics and campaign assets that directly contributed to measurable improvements in brand awareness and audience engagement.
Managed a high-volume production workflow (75% asset adaptation, 25% original creation) covering flyers, packaging, digital banners, and social content all on-brand and on-deadline.
Partnered with product managers and marketing teams to translate complex briefs into clear, effective, on-brand visual solutions.
Developed experience working within an established brand system and contributing to its iterative refinement, directly applicable to Vanta's brand evolution needs.