Tapas ratan

With over 10 years of experience building brands trusted by global corporations and government flagship initiatives, I offer a unique blend of strategic design leadership and cutting-edge AI integration. My approach focuses on creating high-impact, repeatable design systems that deliver quality at scale. Core ExpertiseBrand Identity & Strategy: I have led the creative development for major brand identities and government initiatives including Make in India, Invest India, and Maruti Suzuki. AI-Driven Workflows: I specialize in accelerating delivery through AI-augmented workflows, utilizing tools like Midjourney, Gemini, and custom-built AI Gems to maintain brand consistency while increasing efficiency. Comprehensive Design Services: My background spans corporate branding, high-performing social media design, complex brand guidelines, and expert pitch decks. Multi-Platform Experience: From innovative packaging designs for MMTC Ltd. to national public outreach campaigns, I ensure every asset resonates with its target audience. Technical ProficiencyDesign Suite: Expert in Adobe Photoshop, Illustrator, After Effects, and Figma. AI Tools: Mastery of Midjourney, ChatGPT, Gemini, and Lovart AI. Professional Background Assistant Manager – Design at TO THE NEW (2019–Present): Leading creative for national scale projects. Senior Graphic Designer at Hakuhodo International (2016–2019): Managed identities for Amazon, Snapdeal, and Rajasthan Tourism. Education: Bachelor’s Degree from Delhi University and a Diploma in Multimedia & Animation. Whether you are a startup looking for a foundational identity or a corporation needing to scale your creative output through AI automation, I bring the "systems thinking" required to make great design an asset for your business.