Toni Nasif

I am an entrepreneur and finance professional with a foundation in financial analysis, corporate strategy, and value creation. My work sits at the intersection of disciplined financial thinking and practical execution, shaped by hands-on experience building and managing businesses across finance, technology, and professional cosmetics.
I earned my Bachelor of Business Administration in Finance and Banking from the American University in Dubai, where I developed a strong grounding in market dynamics, financial strategy, and economic analysis. That academic foundation continues to inform how I approach decision-making, risk assessment, and long-term growth.
My entrepreneurial journey began with ComPro, where I designed and developed an original valuation framework exploring alternative approaches to financial assessment. Building ComPro strengthened my analytical rigor, strategic thinking, and ability to translate theory into practical financial tools—skills that remain central to my work today.
I later co-founded Syrian Business Agency (S.B.A), a professional cosmetics business, where I lead financial operations and contribute to strategic direction. My role spans budgeting, financial reporting, cost management, financial analysis, and investor and institutional relationships. Working closely with cross-functional teams, I focus on aligning financial discipline with commercial and brand strategy to support sustainable growth.
Today, I remain deeply engaged in finance, economics, and continuous learning, combining entrepreneurial experience with structured financial insight to build resilient, value-driven businesses