Umar Fayyaz

I work as an SEO Analyst with a strong focus on technical SEO, in-depth website audits, and search performance optimization. My expertise lies in identifying structural, crawlability, and indexing issues that limit organic growth, then translating those findings into clear, actionable fixes for developers and content teams.

I have hands-on experience improving HTTPS implementation, resolving mixed content and broken internal links, auditing and disavowing toxic backlinks, optimizing on-page elements, and restructuring content based on search intent and AI visibility. I also work on competitor benchmarking, keyword research, and multilingual SEO planning, including AI-friendly content optimization and hreflang implementation for accurate regional targeting.

All decisions are driven by data from Google Search Console, SEMrush, and technical audit insights, focused on measurable SEO improvements, not assumptions.