Valentina Lopez

I hold a Bachelor’s degree in International Business with a focus on digital marketing, brand strategy, and commercial communication. Throughout my experience, I have worked on the creation, management, and growth of e-commerce projects, developing strong skills in digital advertising, branding, and social media management to position brands and increase their online sales.

I have led several self-managed projects under the dropshipping model, participating in all stages of the commercial process —from brand conceptualization to the execution of digital advertising campaigns. This has allowed me to gain a comprehensive understanding of marketing, combining creativity with strategic thinking and data-driven analysis.

My work focuses on building brands with a solid identity and a consistent digital presence. I specialize in designing personalized advertising strategies, managing campaigns through Meta Ads and Google Ads, and creating content that connects authentically with the audience. I also provide consulting in branding and positioning, helping brands define their personality, visual narrative, and customer communication.

In addition, I apply knowledge of neuromarketing and consumer behavior to develop messages and experiences that positively influence decision-making. This approach allows me to create strategies that not only attract but also build emotional connection and brand loyalty.

My international experience in Spain, the Czech Republic, and China has broadened my global marketing perspective and deepened my understanding of how consumer trends and behaviors vary across different cultural contexts. This international vision helps me design more comprehensive, current, and adaptable strategies for diverse audiences.